{"id":5961,"date":"2018-10-18T05:00:20","date_gmt":"2018-10-18T05:00:20","guid":{"rendered":"https:\/\/www.mybadges.com\/magazine\/?p=5961"},"modified":"2020-09-04T12:33:04","modified_gmt":"2020-09-04T12:33:04","slug":"sponsorship-and-branding","status":"publish","type":"post","link":"https:\/\/www.mybadges.com\/magazine\/index.php\/2018\/10\/18\/sponsorship-and-branding\/","title":{"rendered":"Sponsorship and Branding"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”16px|0px|7px|0px”][et_pb_row custom_padding=”27px|0px|0px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″ text_font=”Montserrat||||”]<\/p>\n

We\u2019ve seen a huge progression in the industry when it comes to event sponsorship. There used to be your standard sponsorship ideas and opportunities, but now you\u2019re seeing planners come up with new and innovative ways to get sponsors on board with their events to keep their event and product\/service in people\u2019s minds, well after the conference is over.\u00a0<\/span><\/p>\n

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Back in the day, there used to be, and honestly there still is, lots of giveaways that are given out at events and trade shows, that are throw aways. Attendees are tired of carrying around products that don\u2019t help them in their day to day lives – hence they throw them away. That\u2019s not leaving a good impression on you, your sponsor, or either attitude towards the environment.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”27px|0px|2px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”1″ _address=”0.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″ text_font=”Montserrat||||”]<\/p>\n

There will always be standards such as tote bags and pens, but what about the things that can really grab your attendees attention. Think of the ways you can invigorate your attendees with products that can help them day to day, and keep your event and your sponsor in their minds well after the event is over. You want them to keep coming back, correct? Let\u2019s think outside the box and get some idea\u2019s flowing that would help alleviate the stigma of \u201cthrowaways\u201d.\u00a0<\/span><\/p>\n

See our recent post related to attracting sponsors here<\/a>.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0px|0px|8px|0px”][et_pb_row custom_padding=”27px|0px|8px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”1.0″][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/www.mybadges.com\/magazine\/wp-content\/uploads\/2020\/09\/Unique-Tote-Bag-opt.jpg” _builder_version=”3.0.77″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″]<\/p>\n

Tote Bags<\/span><\/span><\/p>\n

Always a standard, however, try and find bags that step outside the box of cheap and fall apart. There are tons of options out there, ranging from polyester to cotton. If you get something that has some good quality to it, you\u2019re likely to have attendees that will absolutely keep using them post event. I know that I have a huge assortment of reusable tote bags that I\u2019ll keep in my car for groceries. I\u2019ve seen some cheap tote bags I wouldn\u2019t event put a pint of milk in, let alone the rest of my groceries. That left a bad impression! I have so many tote bags now that are durable and have been through the ringer over the years.\u00a0<\/span><\/p>\n

Use tote bags as a sponsorship idea – as we move into a more reusable society, you can\u2019t go wrong with tote bags, so long as they\u2019re not crap. Pardon my french.\u00a0<\/span><\/p>\n

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Charging Devices<\/h2>\n

It\u2019s no secret that we\u2019re a cell phone addicted society, honestly. We communicate with the office, checking out the event app for sessions, checking and responding to emails and of course #selfies – wait, #conferenceselfies – is that a thing? Anyway, the point is that we\u2019re constantly running out of battery, and while some carry chargers around with them, they still have to find an outlet. You could have a charging station that is branded by a sponsor, or you could do a giveaway such as portable chargers with sponsorship branding. As someone who just attended a conference and forgot how quickly ones phone can die, the charging station was a hit, and of course I had my portable charger with me at night so we didn\u2019t run out of juice for them selfies!\u00a0<\/span><\/p>\n

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Pens and Portfolios<\/h2>\n

Yes, we\u2019re addicted to our phones, but there is something so satisfying about writing stuff down. For me, it helps me retain the information given during a session or sessions. I am also that girl that has my personalized agenda on the kitchen counter at home that I rely on, as well as my agenda sitting on my desk at work, although I do also have to use my iCal for family schedules. My need to write down things, is not out of the ordinary – at a recent event, almost everyone was writing things down in their agenda or portfolio. How can you make this work for you? Sponsorship. Include with the tote bags, and it\u2019s something that 90% of people will use. Brand retention anyone? Using our neck wallets? They have a pen loop so the pens with attendees at all times!\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”12px|0px|6px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”3″ _address=”1.3″][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″]<\/p>\n

Coffee tumblers\/water bottles<\/h2>\n

Now, you\u2019re starting to see that there is a negative stigma with some of the cheaper water bottles and tumblers, but if you were to gain sponsorship with something unique, people will continue to use well after the event. We did a neat 16 ounce glass water bottle a few years back for the CUCOA conference, and they were a hit. Just attended for my third year, and people are still talking about them. Three years! I didn\u2019t even know our brains could remember things for that long anymore!\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/www.mybadges.com\/magazine\/wp-content\/uploads\/2018\/10\/test.png” _builder_version=”3.0.77″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”4px|0px|2px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”4″ _address=”1.4″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.77″] What are some neat swag items you\u2019ve received or given out? We\u2019d love to hear a bout them, or you can tag us on social media with some of your favourites. @mybadges on Instagram! And use #mybadges so we can see what you\u2019re loving!\u00a0<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”54px|0px|7px|0px”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”1″ _address=”2.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.0.77″]<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https:\/\/www.instagram.com\/p\/BlYkyEJBCNq\/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);"><div style="padding:16px;"> <a href="https:\/\/www.instagram.com\/p\/BlYkyEJBCNq\/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram<\/div><\/div><div style="padding: 12.5% 0;"><\/div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"><\/div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"><\/div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"><\/div><\/div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"><\/div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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Meet everyone's expectations with everything from the basics to your more extravagant conference essentials. . . . #eventprofs #meetingprofs #eventplanning #meetings #conference #eventplanner #eventmanagement #trustustodeliver<\/a><\/p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https:\/\/www.instagram.com\/mybadges\/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> MyBadges<\/a> (@mybadges) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-18T19:01:01+00:00">Jul 18, 2018 at 12:01pm PDT<\/time><\/p><\/div><\/blockquote> <script async src="\/\/www.instagram.com\/embed.js"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.0.77″]<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https:\/\/www.instagram.com\/p\/BpC6xreHX1N\/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram<\/div><\/div><div style="padding: 12.5% 0;"><\/div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"><\/div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"><\/div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"><\/div><\/div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"><\/div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"><\/div><\/div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"><\/div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"><\/div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"><\/div><\/div><\/div><\/a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https:\/\/www.instagram.com\/p\/BpC6xreHX1N\/?utm_source=ig_embed&utm_medium=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Have you managed to check out our conference essentials [promo swag] yet? . . #eventplanners #meetingplanners #eventmarketing #sponsorshipopportunity #eventprofs #meetingprofs #meetings #conferences #conferenceessentials #promoproducts #mybadges<\/a><\/p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https:\/\/www.instagram.com\/mybadges\/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> MyBadges<\/a> (@mybadges) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-10-17T19:15:29+00:00">Oct 17, 2018 at 12:15pm PDT<\/time><\/p><\/div><\/blockquote> <script async src="\/\/www.instagram.com\/embed.js"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve seen a huge progression in the industry when it comes to event sponsorship. There used to be your standard sponsorship ideas and opportunities, but now you\u2019re seeing planners come up with new …<\/p>\n","protected":false},"author":4,"featured_media":6768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,1,4,18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/posts\/5961"}],"collection":[{"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/comments?post=5961"}],"version-history":[{"count":20,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/posts\/5961\/revisions"}],"predecessor-version":[{"id":6809,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/posts\/5961\/revisions\/6809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/media\/6768"}],"wp:attachment":[{"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/media?parent=5961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/categories?post=5961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mybadges.com\/magazine\/index.php\/wp-json\/wp\/v2\/tags?post=5961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}